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They come once a year, stay for a season, and disappear at winter time. Not flowers – political signs. Like flowers, some homeowners plant them in their yards with great pride, and there is nothing wrong with that. But like unsightly weeds, many political signs pop up where they don’t belong: in public rights-of-way, in [...]

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Usually, I’m too busy complaining about one thing or another to find something positive to say. But this post is a positive post. This post is all about brand loyalty. Brand loyalty is defined as a consumer’s commitment to repurchase a specific brand of products or services, demonstrated by repeated purchasing or word-of-mouth advocacy. Based [...]

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Insurance of any form is rarely a compelling value proposition for consumers. Take, for example, life insurance. Life insurance is the one product that people buy that they hope to never have to use. From the insurer’s perspective, it’s a safe bet: you don’t want to die, and you’ll do whatever you need to in [...]

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The recent subprime mortgage meltdown and subsequent meltdown of a Bear Stearns hedge fund that invested heavily in subprime mortgage securities has caused quite a bit of heartache in global capital markets, leaving all three major broad market indexes in the U.S. down for the month of July. Usually, the markets close up on [...]

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South Carolina’s Republican Senator Lindsey Graham said Tuesday, August 7, 2007, he will introduce legislation to replace all paper Social Security cards with plastic biometric cards that “can’t be duplicated”, so employers can be certain of the legal status of their workers. Because of course, businesses that hire illegals would be absolutely shocked to [...]

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