INeedAttention.com

Insurance of any form is rarely a compelling value proposition for consumers. Take, for example, life insurance. Life insurance is the one product that people buy that they hope to never have to use. From the insurer’s perspective, it’s a safe bet: you don’t want to die, and you’ll do whatever you need to in […]

[Read more →]

It would be impossible to argue that there isn’t a lot of hype around Facebook. Microsoft’s recent purchase of a mere 1.6% stake of Facebook for a total of $250 million means that Microsoft believes Facebook to be worth a whopping $15 billion. To put things in perspective, that means that Facebook has a […]

[Read more →]